The Elgin National Watch Company began using the "Lord Elgin" name around 1936.
"Lord Elgin" was used to designate their top-tier line of wristwatches, typically featuring higher-grade movements and better materials (such as solid gold cases). These watches often included 21-jewel or 23-jewel movements, many of which were adjusted for accuracy, a feature reserved for higher-end timepieces.
This branding continued prominently through the 1940s and 1950s, and "Lord Elgin" became one of Elgin’s most recognizable product lines during the company's mid-20th-century heyday.
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