Elgin 1968

 Decline and End of U.S. Production (1950s–1968)

• Faced increasing competition from Swiss and Japanese quartz watches in the post-war era.

• Elgin struggled to modernize and maintain its dominant position.

• Ceased U.S. manufacturing in 1968, closing the Elgin, Illinois factory.

• The original company was eventually liquidated, though the Elgin brand name was sold and continued to be used—often on imported, lower-cost watches not related to the original company.